Pay-per-click or PPC as it is called is an online advertising model where an advertiser may only be charged if someone clicks on their advertising. Advertisers in most cases will start off by bidding on a keyword or phrase which is relevant to their market. However in addition to the bidding system many content sites will just charge one flat rate for each click. The advantage from an advertiser’s point of view is that they are only paying for ads which people are taking an interest in.
The One flat Rate Model
The one flat rate model is usually used by content websites such as blogs where an advertiser and publisher will agree on an amount which will be charged each time their advertising is clicked. In most cases the publisher will provide the advertiser with a rate card which includes other variables such as the duration the advertisement will display on the website, its size etc. Often the charges will vary depending on the content on the website; websites which are more relevant to your niche may be slightly more expensive than general websites. However it is possible to negotiate a deal or low CPC with publishers based on the volume of ads you want to place.
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